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Blog | Mobialarms

Mercato smartphone in crescita nel Q3 2018 secondo Gartner

Il mercato degli smartphone cresce, anche se di poco. Gartner riporta come siano i brand cinesi – Huawei e Xiaomi su tutti – a guidare la crescita nel terzo trimestre 2018, seppur contenuta all’1,4%. Da luglio a settembre sono stati venduti 389 milioni di smartphone, dunque superiori ai circa 355-360 milioni stimati un mese fa da IDC e Strategy Analytics per lo stesso trimestre. Tale differenza è sufficiente per ribaltare lo scenario: se per IDC e SA il mercato mostra nel Q3 2018 un segno “meno” (-6% per la prima, -8,4% per la seconda), per Gartner la situazione si capovolge tornando in positivo, seppur solamente di un punto percentuale. Il motivo di questo risultato contraddittorio sarebbe da ricercarsi nell’andamento delle vendite di Huawei e Xiaomi: escludendole dall’analisi, infatti, il mercato registrerebbe un -5,2%. Il loro successo è legato all’offerta di smartphone dal prezzo contenuto e specifiche tecniche di buon livello soprattutto nei Paesi emergenti. Basti pensare che Huawei è cresciuta negli ultimi tre mesi del 43%, spinta anche dall’ottimo andamento sul mercato del brand Honor. Huawei detiene il 13,4% di market share, in crescita rispetto al 9,5% del Q3 2017. Se Huawei cresce, Samsung cala: il produttore sud coreano perde 14 punti percentuali, soffrendo la concorrenza nelle fasce bassa e media dei competitor cinesi. La quota di mercato di Samsung si contrae – dal 22,3 al 18,9% – mentre Apple è al terzo posto (era stata superata da Huawei nel Q2) con uno share dell’11,8%, lo stesso del terzo trimestre dello scorso anno. Secondo Gartner, bisognerà poi capire come andranno le vendite di iPhone XS e XS Max. Chiudono la classifica Xiaomi e Oppo, con quote di mercato in crescita (rispettivamente all’8,5 e 7,9%). Ora la sfida... read more

Security in Retail in Europe

The new safety study in the retail sector in Europe is underway, carried out by Crime & tech researchers, spin-off of Università Cattolica del Sacro Cuore, with the support of Checkpoint Systems. This research introduces an innovative methodology already tested in the 2017 “Security in retail in Italy” report, the result of an analysis conducted on more than 8 thousand points of sale throughout Italy, corresponding to about 12% of the turnover of the entire sector . Among the most significant data present in the study dedicated to our country, it has emerged that the volume of losses of Italian retail companies due to thefts and robberies amounts to 2.3 billion euros a year, a figure that represents an average ‘1.1% of the turnover of the sector, and which rises to a total of 3.4 billion euro – almost 60 euro per inhabitant – if we also count the expenditure on security systems. The product sectors where the greatest losses were recorded are clothing – fast fashion, large-scale retail trade and footwear and accessories. The most affected regions are Campania, Puglia and Emilia Romagna. But territorial concentrations at greater risk also emerged, from the lower Po (between Alessandria and Bologna), to the provinces of Bari and Brindisi, to the area between Naples and Cosenza. Less than a year away from the first report, Crime & techeCheckpoint Systems decided to expand the scope of the study to 11 European countries: Belgium, Finland, France, Italy, Germany, the Netherlands, Poland, Russia, Spain, Sweden and the United Kingdom Kingdom. Among the different objectives of the research, there are those of: estimating the total... read more

Internet, online Italians reach 30 mln

There are almost 30 million Italians online. According to the data of the Audiweb Database, in January 2012 27.7 million Italians were connected to the Internet at least once by computer, with an increase of 7% compared to January 2011. The average audience recorded an increase of 6.2%, with 13.4 million active users who consulted on average 165 pages per person connected for 1 minute and 23 seconds. In the average online day, 7.3 million men (26.8% of the reference population) and 6 million women (22% of the reference population), 35-54 years old (46.4% of men online and 48.4% of women online) and mainly from the geographic areas of the North West and South – Islands (with 29.9% of users active on the average day). Young people between 18 and 24 years are the most active segment of the online population: 1.3 million, 9.7% of users on the average day, remain online on average for 1 hour and 44 minutes a day and consult 238 pages for person. As regards the use of the vehicle in the different time slots of the day, there is a significant activity between 9.00 am and 12.00 am (5.7 million active users) and a more constant presence in the afternoon hours, with 7 million users active between 15 and 18, reaching the highest value of 7.1 million between 18 and 21. The last evening band, between 21 and midnight, records 5.3 million active users , online on average for 36 minutes with 70 pages per person. The online editors that can be scheduled this month in the planning database, directly registered by their... read more

Xiaomi grows by 49% in the third quarter of 2018

2018 can well be said to have been a particularly positive year for Xiaomi. The Chinese manufacturer is expanding its product catalog, which includes not only smartphones but also connected objects of various types, and in the meantime it also expands outside the home. For example, today has officially debuted the Italian version of its online store and will soon be inaugurated a second Mi Store in Venice. Beyond the choices, the Shenzhen company achieved a turnover of nearly 51 billion yuan, or about 6.3 billion euros, only in the third quarter of this year. This is an increase of 49.1% compared to the same period of 2017. Not only that, looking only at the international market, the turnover has grown by 112.7% and now accounts for 43.9% of the total. However, it is not all pink and flowers for Xiaomi. If we really want to look at the hair in the egg, its net profit stops at about 312 million euros (+ 17.3% compared to the previous year). The most interesting aspect is that despite the smartphone market is now substantially saturated and several manufacturers are struggling to increase sales, the company founded by Lei Jun has exceeded 100 million devices worldwide. Apple, for example, would have chosen to reduce the requests for components for iPhone XS, iPhone XS Max and iPhone XR due to the drop in orders. Xiaomi also doubled shipments for smart TVs and... read more

Tablet anti-shoplifting

In addition to the widespread anti-shoplifting solutions that cover the entry and exit gates of shops, the latest generation systems in Italy offer a wide range of protection against theft on the shelves that display electronic items for sale that directly involves the single product, given the ease with which they can be subtracted and hidden. These alarm systems are called ‘stand alone’, as they hook the object individually and directly to the display shelf and can be adapted to all surfaces, which do not require a particular arrangement; they are often self-alarming, that is to say they contain an internal audible alarm which is activated in case of attempted removal of the product from its anti-shoplifting support, and require a special key to deactivate it in case it is triggered. The prices for these protection systems are medium / high depending on the technology used but are necessary to preserve this kind of articles. For tablets In Italy, very recent anti-shoplifting systems are those that offer protection against theft of particularly appealing electronic items such as tablets, a common object of desire that sometimes has high prices. A useful solution is constituted by the blocks that lock the corners of the electronic device, sometimes connected by a cable to the shelf in which they are exposed, or welded to it with a metal plate by means of screws or an adhesive, in case you do not wish make a hole. They have sinuous and elegant lines that integrate well with the object they must protect and can only be opened using the supplied screwdrivers. Their forcing triggers a... read more


Losses incurred by commercial activities due to theft and robbery. These values ​​indicate that in Italy these losses amounted to 2.3 billion euros, mainly in sectors such as clothing, footwear and supermarkets. Among the causes, certainly also the incorrect use of anti-shoplifting systems, often not adequate to the goods to which they are applied. This is accompanied by the increasingly frequent use by criminals of shielded bags and detachers that allow you to exit the shops with unpaid items, without it being possible to detect the anomaly. It is therefore necessary, for anyone with a commercial activity, to invest in innovative, modern anti-shoplifting tools in step with the new methods adopted by thieves: from labels to anti-shoplifting barriers, Radiofrequency (RF) or Acousto-magnetic (AM) systems , depending on the products treated. Not only that, it is also important to have equipment such as shop counters, for example the automatic counter, able to monitor accesses and know the incoming and outgoing flows. Anti-shoplifting systems have variable prices depending on the technology and the quantities needed. Thefts in Italy: invest in anti-shoplifting systems However, the losses suffered by traders and security systems are simply passed and downloaded as “costs”, thus increasing the price of products: in practice, it is as if every Italian were to pay € 56.00 to allow companies to cover losses and invest in anti-shoplifting systems, all because of the criminals. The analyzes carried out have also identified a sort of identity of looters: the age groups are 26-40 among men and 18-25 among women. Moreover, the top 10 cities in the lead for the highest number of thefts... read more

The buying experience has never been so secure

The buying experience has never been so secure Systems for displaying, loading and protecting electronic products for sale in free touch: mobile phones, smartphones, tablets, cameras, notebooks, mp3s, etc. A complete range of systems for every technical and economic need. Stand-alone systems: they are autonomous systems and their use does not require any intervention on the furniture (table, gondola etc) on which it will be laid. If not provided, the charge of the exposed object can be used only with battery without the power supply and therefore without visible cables Centralized systems: systems that provide a control panel on which N terminals with sensors are connected. They are particularly suitable for displaying a considerable number of products, such as telephony walls, cameras, MP3s, etc. The right solution, due to their minimal intrusiveness, for the integration on existing and not owned furniture Mechanical systems: systems without electronic components and protect the product only mechanically Window protection: a wide range of items available. From the simple control unit with battery and magnets to more efficient systems with the use of an electric... read more


Shoplifting: an increasingly widespread phenomenon For years commercial businesses have been faced with a major problem, namely that of shoplifting. In fact, even taking a look on the main local and national information websites and newspapers, you can see that there are many news items related to it. And the thing that must be considered is that it no longer concerns only the poorest people, but also boys or people who do it for the pure taste of bringing unpaid products with them. A transgression that can be paid dearly. This explains why more companies and businesses have decided to adopt first-rate anti-shoplifting systems. Thanks to these, it is possible to immediately detect the presence of unpaid products that could be taken away by customers. Obviously, however, it is good to consider those that are the various anti-shoplifting systems of greater use nowadays: there is no shortage of alternatives, adaptable to any type of commercial need. The alternatives available as anti-shoplifting systems We must take into account a fundamental aspect, that is that you can find various anti-shoplifting systems suitable for any type of business. It starts, for example, by video surveillance cameras that are still widely used and do not require excessive expenses. However, anti-shoplifting exhibitors should also be considered as an anti-shoplifting system: they are suitable, for example, for jewelers or telephone shops. These are real showcases where products connected to alarm systems are exposed in case they are taken away. Radio frequency surveillance must also be counted among the most convenient anti-shoplifting systems, which is the most common among commercial activities. This is a solution that... read more

4 useful tips to avoid your phone shop

Are you constantly worried about being stolen in your phone shop? We have selected for you 4 useful tips to prevent theft in your phone shop! 1 Make sure you have an excellent insurance Being a phone shop owner means being exposed to many types of risks. Having insurance means to be covered by possible damage to the structure of the store and its contents due to thefts and robberies, fires or other unpredictable events: vandalism etc. Given the wide range of risks to which your store can be exposed, there are insurance policies for each individual event, but also insurance packages for any type of business. These particular types of insurance therefore provide coverage in relation to the classic risks that may affect each activity. Finally, policies are envisaged for the figure of the owner of the activity, to cover possible missed income caused by illnesses or injuries of the owner himself or his members that may lead to an interruption of the activity. It is therefore evident that obtaining a complete and above all well-selected policy relating to our business is extremely important. 2 Supply anti-shoplifting systems There are anti-theft systems for everyone and for every type of product. Undoubtedly, on some objects it can be complex, so make estimates beforehand and study the feasibility and applicability on your product category. In addition to the numerous anti-shoplifting solutions that cover the entrance and exit gates of shops, there are systems to protect against theft on the shelves that display electronic items on sale for each individual product, since it is very simple to be subtracted and therefore... read more